Short-form video sponsorships
3-5 high-performing philosophy videos published per week, optimized for modern social platforms and complex ideas made digestible.
2M+ followers1M+ average views per video60K+ newsletter readers
Reach 2 Million Curious Minds
Mini Philosophy with Jonny Thomson and Big Think turns timeless ideas into daily video, podcast, and newsletter content. Sponsor a brand-safe environment built for intellectually curious professionals.
Sponsorship pricing is customized to your platform mix, campaign length, and deliverables.
2M+Followers across platforms
1M+Average views per video
60K+Newsletter readers
3-5New short-form videos every week
Capabilities
Choose the format that fits your campaign
Every placement puts your brand beside ideas the audience actually came for.
Podcast integrations
Weekly long-form conversations with leading thinkers, authors, and cultural voices, with a dedicated podcast launching soon.
Newsletter advertising
Weekly essays delivered to 60K+ engaged readers interested in philosophy, psychology, productivity, technology, and personal growth.
Custom editorial partnerships
Creator-led branded content and editorial collaborations built with Jonny Thomson around topics your brand cares about.
Multi-platform campaigns
Integrated activations across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
Presenting sponsorships
Premium alignment with a thoughtful, intellectually curious audience in a highly brand-safe environment, at competitive CPMs.
Why teams switch
Most ad environments are built for interruption. This one is built for attention.
Brands that want to reach thoughtful, self-improvement-oriented audiences keep running into the same walls.
The old way
- ×Ad slots optimized for interruption, not genuine engagement
- ×Media properties that offer either mass reach or intellectual credibility, rarely both
- ×Fragmented audiences scattered across disconnected social, newsletter, podcast, and video platforms
- ×Educational content that is too academic for mainstream audiences or too shallow to build trust
- ×Brand-safety concerns in unpredictable creator environments
The Mini Philosophy way
- +A publisher-backed property under Big Think's premium editorial ecosystem
- +Intellectual authority and mass scale in one place: 2M+ followers and 1M+ average views per video
- +Integrated campaigns across YouTube, Instagram, Substack, podcast, and Big Think's owned channels
- +Creator-led storytelling from a bestselling author and former Oxford philosophy teacher
- +Sponsorships designed to feel additive to the audience experience, not interruptive
Choose a plan
Built around your campaign
Every partnership is scoped individually, with competitive CPMs to reach Big Think's high-value audience.
Custom Sponsorship
Custom
Pricing tailored to platform mix, campaign length, deliverables, and custom content requirements.
- + Short-form video sponsorships
- + Podcast integrations
- + Newsletter advertising
- + Custom creator content with Jonny Thomson
- + Multi-platform branded partnerships
- + Presenting sponsorships
FAQ
What sponsors ask
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, presenting sponsorships, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology, and personal growth. They are early adopters with the means and discernment to act, and they reward brands that respect their intelligence.
How large is the audience?+
The property reaches more than 2 million followers, averages over 1 million video views, and has more than 60,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Next step
Put your brand beside ideas worth their attention
Talk with the team about a sponsorship mix built for your goals, from short-form video to custom creator content with Jonny Thomson.
Book a call→